this blog is created with the intention to create a lively and peppery discussion about the Return on Investment of Enterprise Microblogging.
Quantifiable indicators are still rare for communication processes and CIO’s and other IT-professionals are still asking the same questions about new IT-investments.
“Is there any additional value for my IT environment” ; “What is the benefit for my users”; “Which complexity do I have to cover” and so on. But the main question for managers is always some kind of Revenue, Total Cost of Ownership or even the Return on Investment of the new technique. But presently there isn’t a really suasive concept.
Some people tried to decrypt the code of the revenue of an active community and widespread communication between users.
- One of the first attempts was written by Alan Warms, Joseph Cothrel and Tom Underberg. Return On Participation, the principle how communities create an value added for both the sponsor and the participant.
Return on Participation
- A Swedish research group tried to access the topic from another path, the tried to define and measure the non-material assets of a company and possible interactions between them to grow the company value. Thus Return On Communication is an important input for our discussion and should be read attentively.
Return On Communication
- Last but not least, a research group of some IBM facilities wrote a paper about Return On Contribution where they made the first steps to a metric for the benefits of Social Software.
Return On Contribution
So what are the next steps to an efficient Social Software benefit measurement?!
- Sharing out
- Creating… of something new and well defined!!
Now it is up to you folks…
The outcome is also a small support for my pending diploma thesis at Communardo and their leading Enterprise Microblogging solution Communote. Hopefully i started a well formed, efficient and exciting discussion about Social Media… Once again.